Labels play a crucial role in branding and marketing products. They not only help in identifying the product, but they also convey important information about the product to the consumers. The printing technology used to create these labels has evolved over the years, with digital and flexographic printing being two of the most popular technologies used today. In this blog, we’ll explore the differences between digital and flexographic label printing technologies and how PDQ Labels & Flexible Packaging can provide both to meet your labeling needs.
Digital Label Printing
Digital label printing is a modern printing technology that uses digital files to print labels directly onto the label stock. The technology involves the use of high-quality digital printers that can produce vibrant colors, intricate designs, and high-quality images. The process is fast, efficient, and produces a consistent result every time.
Digital label printing is ideal for short runs, variable data, and complex designs. With digital printing, there are no printing plates or cylinders to create, which means there are no additional setup costs or time. This makes digital printing a cost-effective solution for small to medium-sized print runs. Furthermore, the technology allows for quick and easy changes to the design, which makes it perfect for businesses that require frequent design changes.
Flexographic Label Printing
Flexographic printing, also known as flexo printing, is a traditional printing technology that has been used for many years. It involves the use of flexible printing plates mounted on a rotating cylinder to transfer ink onto the label stock. The process produces high-quality labels with vivid colors and excellent durability.
Flexographic printing is ideal for large runs and solid colors. The technology is also suitable for printing on a wide range of substrates, including paper, plastic, and metallic materials. Flexo printing is a cost-effective solution for high-volume label production, and it produces consistent results every time.
PDQ Labels & Flexible Packaging – Providing Both Digital and Flexographic Label Printing
PDQ Labels & Flexible Packaging is a leading label printing company that provides both digital and flexographic label printing services. With our state-of-the-art digital printing technology, we can produce high-quality labels with vibrant colors and intricate designs, perfect for short runs, variable data, and frequent design changes. Additionally, our flexographic printing technology allows us to produce high-volume labels with solid colors and excellent durability.
Our team of experts can help you choose the best printing technology for your specific labeling needs. Whether you need short runs with frequent design changes or high-volume label production, we have the technology and expertise to deliver high-quality labels that meet your requirements.
In conclusion, both digital and flexographic printing technologies have their unique advantages, and choosing the right technology depends on your specific labeling needs. PDQ Labels & Flexible Packaging can provide both digital and flexographic printing services to meet your labeling needs. Our team of experts can help you choose the best printing technology and deliver high-quality labels that enhance your brand and market your products effectively.